When you’re considering a significant investment in a timepiece, the sheer number of luxury brands can be overwhelming. Names like Rolex and Omega often dominate the conversation, but what about the quieter, more enigmatic names with deep histories? This brings us to a pivotal question many watch enthusiasts find themselves asking: Are Concord watches truly premium quality? This Concord Watch Review – Are They Premium Quality Watches? aims to look past the marketing and examine the craftsmanship, history, and value proposition of this distinctive Swiss brand.
Concord has been a part of the horological landscape for over a century, known for its bold designs and innovative spirit. They have created some of the most architecturally distinct watches, like the radical Concord Mariner and the iconic C1. But a long history doesn’t automatically equate to present-day premium quality. To answer our central question, we need to look at what lies beneath the surface—the movements, the materials, and the finishing that define a true luxury watch.
What Defines a Premium Watch, Anyway?
Before we can judge Concord, it’s helpful to establish a baseline. A premium or luxury watch isn’t just about a high price tag. It’s a combination of several key factors. First and foremost is the movement. Is it a finely finished, reliable mechanical calibre, often from a top-tier Swiss manufacturer or developed in-house? Second are the materials. We’re talking about surgical-grade stainless steel, 18k gold, sapphire crystals (both front and back), and high-quality leather straps. Finally, there’s the intangible: design coherence, brand heritage, and that feeling of exceptional craftsmanship when you hold it in your hands.
A Legacy of Bold Design and Innovation
Concord’s story began in 1908 in Biel, Switzerland. For decades, they produced elegant, classic timepieces. However, their modern identity was truly forged in the 1970s with the launch of the Concord Mariner. This watch was a sensation, featuring a revolutionary case design that was seamlessly integrated with its bracelet. This bold, architectural approach became a signature for the brand. Later models, like the C1, pushed boundaries even further with its layered case and visible screws, embodying a modern, almost industrial aesthetic that set it apart from more traditional luxury watches.
Concord Watch Review – Are They Premium Quality Watches?
Let’s get to the heart of the matter. Based on a close examination of their current and recent collections, Concord firmly occupies a space in the premium watch category. The evidence is in the details. Concord watches predominantly use high-grade 316L stainless steel and often incorporate materials like titanium and ceramic. Their crystals are almost exclusively sapphire, which is highly resistant to scratches. The finishing on their cases and bracelets is complex, combining polished and satin-brushed surfaces that require significant skill to execute properly.
Where Concord sometimes draws discussion is with its movements. Historically, they have used well-respected, high-quality ébauches (base movements) from ETA and Sellita, which are then modified and finished by Concord. These are the same workhorse movements found in many other renowned Swiss brands. In some of their higher-end pieces, particularly in the past, they have incorporated exquisite and complex movements from specialist makers like BNB Concept. While they may not be a manufacture in the same vein as Patek Philippe, their use of top-tier Swiss calibres ensures reliability and performance that meets luxury standards.
Standout Models That Define the Brand
To understand Concord’s quality, it helps to look at specific models. The Concord Impresario collection showcases their classic side, featuring elegant lines, Roman numerals, and sophisticated automatic movements housed in beautifully finished cases. On the opposite end of the spectrum is the Concord C1. This watch is a statement piece. Its multi-level case, often featuring black PVD coating and bold colors, is a marvel of modern watch design. It’s robust, technically impressive, and undeniably premium in its construction and presence on the wrist.
Weighing the Value and Considering the Competition
Concord watches are positioned in the mid to high-end luxury market. When you purchase one, you are investing in distinctive design and solid Swiss watchmaking. The value proposition lies in getting a watch that stands out from the crowd, backed by a respected name and quality materials. When compared to a similarly priced Tag Heuer, you might find Concord offers more avant-garde design. Compared to a Hublot, which operates in a similar design-led space, Concord can represent a more accessible entry point while still delivering on a luxury feel.
Final Thoughts on the Concord Proposition
So, are Concord watches premium quality? The evidence points to a resounding yes. They may not have the universal name recognition of a Rolex, but that is part of their appeal. Concord is for the individual who appreciates bold, architectural design and is not afraid to wear something that sparks conversation. The brand consistently uses high-quality materials, reliable Swiss movements, and demonstrates a unique design language that has been refined over decades. If your definition of premium includes exceptional craftsmanship, innovative spirit, and a watch that makes a distinct personal statement, then a Concord timepiece is certainly worthy of your consideration.