For decades, the Pepsi bezel has been a celebrated icon in the watch world. Its distinctive blue and red color scheme, originally tied to professional tool watches, offers a vibrant pop of color that is both sporty and classic. This timeless design has been adopted by countless brands, making it a versatile choice for any collection.
Whether you are a seasoned collector or just beginning your horological journey, there is a Pepsi bezel watch to match your style and budget. From robust and affordable daily wearers to exquisite luxury timepieces, this roundup covers the full spectrum. We have curated a list of the best options available, highlighting the unique features and benefits of each model to help you find your perfect match.
The Ultimate Pepsi Bezel Watch Collection
- Invicta Pro Diver Unisex Wrist Watch Stainless Steel Automatic
- Orient Men’s Hand-Winding Automatic – Luxury Mako II Collection
- SEIKO Men’s SKX009K2 Diver’s Analog Automatic Stainless Steel Watch
- SEIKO 5 Sports 100M Retro Automatic Open Heart Watch SSA329K1
- SEIKO PROSPEX PADI Chronograph Solar Diver’s 200M SSC663P1
- TAG Heuer Aquaracer Automatic Watch – Diameter 43 mm
- Tudor Heritage Black Bay GMT Stainless Steel Automatic Mens Watch
- Citizen Promaster Dive Eco-Drive Watch, 3-Hand Date, ISO Certified
- Casio G-Shock GA-2100-1A1 ‘CasiOak’ Analog-Digital Watch
Invicta Pro Diver Unisex Wrist Watch Stainless Steel Automatic

The Invicta Pro Diver presents an incredible opportunity to own a classic Pepsi diver with a reliable automatic movement without a significant investment. Its 40mm stainless steel case houses a robust Japanese NH35A movement, visible through an exhibition case back, offering a glimpse into the mechanics of watchmaking. The black dial features luminous hands and markers, ensuring readability in various lighting conditions.
Built for performance, this watch includes a unidirectional rotating bezel and a sturdy stainless steel bracelet with a fold-over safety clasp. It’s a versatile timepiece that balances tool-watch functionality with a timeless aesthetic, making it suitable for both casual and formal settings. For those seeking the classic diver look with the Pepsi flair, the Invicta Pro Diver is a compelling choice.
Orient Men’s Hand-Winding Automatic – Luxury Mako II Collection

Orient is renowned for delivering exceptional value, and the Mako II is a prime example. This watch features an in-house Japanese automatic movement, meaning you get a fully mechanical timepiece with a heritage of quality engineering. The Pepsi bezel on this model is a 120-click unidirectional type, providing precise timing and a satisfying tactile feel.
Crafted with a stainless steel case and bracelet, along with a mineral crystal, the Mako II is built to handle everyday wear. Its 200-meter water resistance makes it a genuine diving instrument, while its classic design ensures it looks just as good with a t-shirt as it does with a casual button-down. It’s a complete package for the enthusiast who appreciates mechanical integrity.
SEIKO Men’s SKX009K2 Diver’s Analog Automatic Stainless Steel Watch

The Seiko SKX009 is a legend in the watch community, often considered the quintessential entry-level automatic diver. While officially discontinued, it remains highly sought-after for its bulletproof construction and iconic status. Its distinct blue dial paired with the Pepsi bezel has become a benchmark for affordable and reliable dive watches.
Powered by Seiko’s dependable 7S26 automatic movement, the SKX009 is known for its ability to withstand years of hard use. It features a durable Hardlex crystal and a solid, comfortable bracelet. Owning an SKX009 means owning a piece of horological history, a watch that has been trusted by divers and enthusiasts worldwide for its no-nonsense functionality.
SEIKO 5 Sports 100M Retro Automatic Open Heart Watch SSA329K1

For a modern take on the Pepsi theme with a unique design twist, the Seiko 5 Sports SSA329K1 is an excellent option. This model combines the sporty appeal of the red and blue bezel with a sophisticated “open heart” dial that reveals a portion of the automatic movement inside. This feature adds a layer of visual interest and technical appeal.
As part of the Seiko 5 family, it carries a legacy of reliability and value. The watch maintains a robust build with 100-meter water resistance, making it suitable for swimming and other daily activities. It’s a perfect choice for someone who wants their Pepsi watch to stand out from the crowd and showcase a bit of mechanical artistry on the wrist.
SEIKO PROSPEX PADI Chronograph Solar Diver’s 200M SSC663P1

The Seiko Prospex PADI Solar Chronograph is a high-performance tool watch developed in partnership with the Professional Association of Diving Instructors. This model brings the Pepsi colorway into the realm of advanced quartz technology, featuring a robust solar-powered movement that charges in any light, eliminating the need for battery replacements.
It includes a chronograph function for timing events, a date window, and 200-meter water resistance. The combination of a stainless steel case, luminous markers, and a unidirectional bezel makes it a highly capable instrument for diving and other adventurous activities. It’s for the individual who values precision, convenience, and professional-grade specifications.
TAG Heuer Aquaracer Automatic Watch – Diameter 43 mm

Entering the luxury category, the TAG Heuer Aquaracer represents a significant step up in refinement and prestige. This 43mm watch features a stunning two-tone Pepsi bezel set against a polished stainless steel case and bracelet. The dial exhibits TAG Heuer’s signature attention to detail, with applied markers and a date function at 3 o’clock.
Powered by a Swiss automatic movement, the Aquaracer is a symbol of sporting elegance. It is a watch designed for active lifestyles, offering 300 meters of water resistance and a secure bracelet with a double safety clasp. Wearing an Aquaracer means enjoying a blend of high-performance engineering and sophisticated style from a world-renowned brand.
Tudor Heritage Black Bay GMT Stainless Steel Automatic Mens Watch

The Tudor Black Bay GMT is a masterclass in modern watchmaking, offering a highly coveted complication at a compelling position within the luxury market. This watch features a “true” GMT function, allowing the independent adjustment of the local hour hand, which is essential for frequent travelers. Its burgundy and blue bezel is a sophisticated interpretation of the Pepsi theme.
Housing a METAS-certified master chronometer movement, it boasts exceptional magnetic resistance and a 70-hour power reserve. The build quality, from the polished and satin-finished case to the riveted bracelet, is exceptional. The Black Bay GMT is a tool watch refined to a luxury standard, representing a pinnacle of functionality and heritage design.
Citizen Promaster Dive Eco-Drive Watch, 3-Hand Date, ISO Certified

The Citizen Promaster Dive is a serious tool watch that is officially ISO certified for diving, meeting stringent international standards. Its most notable feature is the Eco-Drive technology, which powers the watch using any light source and can run for months in the dark without needing a battery change. This makes it incredibly practical and low-maintenance.
With a 42mm stainless steel case, a unidirectional bezel, and prominent luminous markers, it is built for legibility and durability underwater. The classic Pepsi bezel adds a touch of personality to this professional instrument. It’s the ideal choice for a diver or anyone who values set-and-forget reliability and robust construction in their timepiece.
Casio G-Shock GA-2100-1A1 ‘CasiOak’ Analog-Digital Watch
The Casio G-Shock “CasiOak” brings the Pepsi bezel into the future with its unique carbon core guard structure, making it incredibly lightweight and resilient. Its octagonal bezel design, reminiscent of a luxury sports watch, has made it a massive hit for its blend of classic G-Shock toughness and a slimmer, more wearable profile.
This model features a versatile analog-digital display, world time, a stopwatch, and 200-meter water resistance. It delivers the legendary shock resistance the G-Shock line is known for, but in a more understated and fashion-forward package. For a casual, ultra-durable, and modern Pepsi watch, the CasiOak is an unbeatable option.
What to Look For in a Pepsi Bezel Watch
So, you’ve decided you want a Pepsi bezel watch. Great choice. That iconic blue and red color combo is one of the most recognizable and beloved designs in the watch world. But before you pull out your wallet, there are a few things to consider to make sure you get the right one for your wrist and your life.
First up, let’s talk about the bezel itself. It’s not just about the colors; it’s about what it does. Most Pepsi bezels you’ll find are on GMT watches. A GMT function, for those new to it, allows you to track a second time zone. The 24-hour Pepsi bezel works with the extra GMT hand to tell you if it’s day or night in that other zone. It’s incredibly useful for travelers or anyone who regularly communicates with people across the globe. Some bezels are bidirectional (they rotate both ways), while others are unidirectional (they only turn counter-clockwise). For a dive watch, a unidirectional bezel is a safety feature, but for a GMT, it’s often about personal preference and the specific movement inside.
Next, consider the materials. The bezel insert—the part with the colors—can be made from aluminum, ceramic, or even stainless steel. Aluminum is classic and has a slightly vintage, faded look that many collectors adore. However, it can scratch over time. Ceramic is the modern champion. It’s incredibly hard, highly scratch-resistant, and its colors are vibrant and permanent. You’ll often find ceramic on higher-end models. The case material is another big factor. Are you looking for rugged stainless steel, lightweight titanium, or perhaps a two-tone look with gold?
Finally, think about the overall package: size, movement, and style. Watches have been trending larger, but a 40mm case is a classic, versatile size that fits most wrists. The movement is the heart of the watch. Do you want the heritage and craftsmanship of a mechanical watch that you wind automatically or manually? Or do you prioritize absolute accuracy and convenience with a quartz movement? Your choice will greatly affect the price and maintenance. When looking for the 9 best Pepsi bezel watches, you’ll find options across this entire spectrum, from affordable quartz daily-wearers to luxury mechanical masterpieces.
FAQ
Why is it called a “Pepsi” bezel?
The name comes from the similarity of the red and blue color scheme to the logo of the Pepsi-Cola brand. It’s purely a nickname that the watch community adopted, and it stuck. It’s a quick and easy way to describe that specific two-tone bezel without having to say “the one with the blue and red bits.” Other color combos have similar nicknames, like “Batman” for blue and black or “Root Beer” for brown and gold.
Are all Pepsi bezel watches GMT watches?
Not all, but the vast majority are. The Pepsi color scheme is historically tied to the GMT function, as the blue often represents night hours (6 PM to 6 AM) and the red represents daytime hours (6 AM to 6 PM) on the 24-hour scale. This makes reading the second time zone intuitive. However, you can find Pepsi bezels on simple dive timers or even chronographs, where the colors are purely for aesthetic appeal rather than a specific GMT function.
What’s the difference between an aluminum and a ceramic Pepsi bezel?
This is a key distinction. Aluminum bezel inserts are classic. They have a matte finish and can develop a faded, “vintage” patina over years of exposure to sunlight and wear, which many people find desirable. The downside is that they are softer and more prone to scratches and nicks. Ceramic bezels are a more modern innovation. They are extremely hard, making them highly resistant to scratches. The colors are also baked into the material, so they won’t fade. Ceramic often has a shinier, more luxurious look. When you’re browsing the 9 best Pepsi bezel watches, you’ll notice ceramic is typically featured on more contemporary or luxury models.
Is a Pepsi bezel watch a good investment?
This depends entirely on the specific model. While most watches are not great financial investments, certain luxury Pepsi bezel watches, particularly from brands like Rolex, can hold their value exceptionally well and sometimes even appreciate on the secondary market due to high demand and limited supply. However, you should primarily buy a watch because you love it and will wear it. Think of any potential value retention as a nice bonus, not a guarantee.
Can I wear a Pepsi bezel watch with formal attire?
This is a common style question. While a brightly colored Pepsi bezel is inherently sporty and casual, watch etiquette has become much more relaxed. A classic stainless steel Pepsi GMT on a Jubilee or Oyster-style bracelet can absolutely be worn with a business suit. It adds a touch of personality without being overly flashy. I’d probably avoid wearing one with a tuxedo, but for most other formal or business situations, it’s perfectly acceptable if you own your style.