It ran year 1860 when Guido Panerai in Florence founded the company “Guido Panerai & Figlio”. The family business specializing in precision mechanics, years later would be called Panerai. His main interest then was in the production of nautical instruments. The company hoarded, however, numerous patents related to the world of watchmaking. Panerei lot of instruments manufactured for the Italian Royal Navy and developed in this context a luminescent material called “Radiomir”. This material was possible that the devices could be read in complete darkness.
Commissioned by the Italian Navy, Panerai develops the first wristwatch for diving, which from 1938 began to be produced in series. The “Panerai Radiomir” was kept secret for a long time by the military. Period during which only the troops of swimmers Italian fighter “Gamma” was authorized to carry.
In 1993 hits the market the first edition recovered legendary watch “Radiomir”. 1000 units of the new Luminor and Luminor Marina were manufactured for sale and soon became genuine cult items. The popularity of Italian watch brand rocketed and even the Hollywood star Sylvester Stallone commissioned a limited edition of it under the name “Slytech”.
In 1997 Panerai was taken over by the Vendôme group, who later became the consortium Richemont. Panerei then mutates into one of the most significant brands in the luxury sports sector.
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